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• We analyze and have a vision

• We find USP and UPOV (unique selling features and unique point of view)

• We choose the language of the brand

• Creates Message House

• We make noise around the product launch

Brand PR activities are focused around the brand, especially in its construction, but sometimes also in its defense (especially in crisis communication). Currently, more and more brands are built through PR activities, and not through traditional marketing activities, using their values by increasing recognition, relations with the competition and unique positioning. This applies to both product and corporate brands. Brand PR is also building a community around the brand, engaging opinion leaders, launching products or creating loyalty programs for the most valuable ambassadors.

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