Case Studies
SentiOne
AI and Social Listening
Leader
For SentiOne – a Polish startup specializing in artificial intelligence and internet monitoring – Rocket Science developed a comprehensive communication strategy encompassing media relations, expert commentary, reports based on the brand’s proprietary data, and positioning the company’s representatives as thought leaders in the media and at industry conferences.
During the course of our ongoing collaboration, over 1,000 media publications were generated, with a total AVE exceeding PLN 5 million, contributing to a significant increase in brand awareness, interest from potential clients, and invitations to participate in tenders. Additionally, SentiOne’s CEO was invited as an AI expert to the European Economic Congress, which led to 81 media coverage. The strategy was later expanded to the Hungarian market.
SunSol
Photovoltaics
and Renewable
Energy Sources
For SunSol, a company providing comprehensive photovoltaic installations and renewable heating systems, Rocket Science developed a communication strategy focused on expert positioning of the brand and its CEO in the media. Activities included press releases on product launches and events, public opinion reports on renewables in Poland, as well as expert commentary and interviews in key outlets such as Business Insider and Spider’s Web.
During the course of our ongoing collaboration, the campaign generated 741 publications with a total AVE of over PLN 1 million, strengthening the brand’s media presence and raising public awareness of the benefits of renewable energy.
MindGenic AI
Mental Health Support
App for Gen Z
For MindGenic AI – an innovative app designed to support young people struggling with loneliness and lack of acceptance – Rocket Science developed a communication strategy based on unique data insights, education, and precise targeting of the Gen Z audience. The campaign promoted both the app itself and the MindGenic Academy – an educational program combining AI and psychology.
By leveraging a report on Gen Z loneliness, expert content, press releases, and a collaboration with a relevant influencer, the campaign generated 144 media publications with a total AVE of nearly PLN 1.5 million. This significantly boosted the project’s media visibility and nearly doubled its Facebook following. Additionally, the campaign generated a dozen high-quality leads for participation in the educational program.
No Fluff Jobs
IT Job Platform
No Fluff Jobs is an innovative European job platform that revolutionized the tech recruitment landscape in Poland by becoming the first to mandate salary ranges in IT job postings. Since 2019, Rocket Science has been responsible for the brand’s comprehensive expert communication, including the creation of Poland’s first recurring IT salary reports – an initiative that set a new industry benchmark.
Building on this success, the NFJ Insight platform was launched, offering expert content and reports tailored for media and employers.
Thanks to a carefully crafted media strategy, No Fluff Jobs has become the most recognized expert brand in IT recruitment in Poland, with its data regularly cited by top national and industry media outlets. The platform now operates in six countries and eight languages, and its dynamic growth has been recognized in the prestigious Deloitte Technology Fast 50 ranking.
Nocowanie.pl
Travel Platform
Nocowanie.pl is one of the largest Polish travel platforms, specializing in online accommodation bookings. The communication campaign aimed to reinforce the brand’s position as a market leader and trusted expert, both among travelers and accommodation providers.
The strategy targeted both B2C and B2B audiences, with outreach spanning national, local, and industry media. It also promoted the platform’s booking system and ongoing development.
As a result, the campaign generated 4,772 media publications, reaching over 49 million people, with an advertising value equivalent (AVE) exceeding PLN 12.4 million. The brand was featured in key national news outlets and top tourism media.
Jobbli
Pocket Carrer Advisor
Jobbli is a modern platform that supports career decision-making through psychometric testing and market data, helping both young people and adults find the right career path. The communication campaign was built around a nationwide study on Poles’ career choices and aimed to boost brand awareness, educate the audience, and attract users to both the free and premium reports.
The campaign included media relations, a digital activation, and influencer collaborations, with creators sharing personal stories of career changes and reskilling. A consistent, relatable narrative backed by credible data enabled effective outreach to target audiences.
The campaign resulted in 3,391 media publications, reached over 4.5 million people, and generated an estimated AVE of PLN 6.2 million. Social media activities reached over 350,000 users.
EduNav
Educational Tool
Supporting Teachers,
Tutors and Parents
EduNav is a Polish educational platform that uses AI to personalize math learning, supporting students, teachers, and tutors alike. As part of its promotional efforts, the brand organized a nationwide online conference, “EduNav: The Math of Tomorrow,” based on a study involving over 3,800 participants. The event brought together experts, educators, and parents to address key educational challenges and highlight the role of mathematics.
The campaign included PR activities, social media promotion, and speaker engagement, strengthening EduNav’s position as an educational thought leader and initiator of public dialogue on math education. It received positive coverage in the media and education circles, significantly boosting brand awareness and credibility.
Alensa
Online Optics Expert
Alensa is a leading European online retailer of contact lenses, eyewear, and accessories, operating since 2007 across more than 29 markets, including Poland. The project focused on launching the brand locally and promoting its showroom in Katowice through a comprehensive communication strategy that included media relations, influencer partnerships, and VIP & media events.
The goal was to raise brand awareness, position Alensa as an expert in optics, educate consumers about eye health, and strengthen the brand’s social media presence. The campaign included the development of press materials, event organization, and coordination of influencer collaborations across lifestyle, fashion, business, and sports sectors.
Tennders
Digitizing Road
Freight Transport
Tennders is a Spanish startup offering a platform for the digitization and automation of road freight transport across Europe, with operations in Poland and a hub in Kraków. As part of the collaboration, Rocket Science led regular placements of expert commentary and interviews in industry and business media, helping to build brand recognition and position Tennders as a thought leader in the digital transformation of logistics.
The project targeted professionals and decision-makers in the transport, shipping, and logistics (TSL) sector, highlighting the innovative nature of Tennders' technology. The campaign resulted in 6 media publications, reaching over 1.87 million people, with an estimated AVE of PLN 17,589.
Waterdrop
Healthy Hydration
Waterdrop is a brand of microdrinks that promotes healthy hydration and an eco-friendly lifestyle. The collaboration with Rocket Science Communications aimed to increase brand awareness in Poland through press releases based on research and partnerships with brand ambassadors such as Rosie Huntington-Whiteley and Hubert Hurkacz.
The campaign included media publications, barter articles, and ongoing press relations. As a result, the brand reached over 1.6 million unique users, secured numerous media placements, and significantly boosted its recognition in the Polish market.