OPINION LEADERS
• We know who to cooperate with
• We carefully select opinion leaders
• We enforce the effects
We select opinion leaders very precisely, and in the course of cooperation.
More than half of buyers look for information about products and services on social media. That is why, instead of classic CRM (customer relationship management), in some situations it is worth betting on modern IRM, i.e. managing relationships with influencers.
Such a multi-level influencer marketing strategy is not only based on communication with consumers, but reaches them through people who have a clear impact on their conversion. The opinion of influential people is important because it can effectively influence the purchasing decisions of customers. Influencers can be celebrities, actors, bloggers or journalists. It is important that they have active and willingly followed accounts on Facebook and Instagram.