We analyze and deliver result-oriented PR campaigns with our vivid imagination. We find USP and UPOV (unique selling characteristics and unique point of view). We communicate the right brand message to the right audience. We cut through the noise around a product release.
Brand PR activities are focused around the brand, especially when it's being built, but sometimes also in its defense (especially in crisis communication). Currently, more and more brands are being built by PR activities, not by traditional marketing activities, through increased visibility and unique positioning. This applies to both products and corporate brands. Brand PR also means building communities around the brand, engaging opinion leaders, launching products and creating loyalty programs for the most valuable brand ambassadors.