The information and content marketing campaign for electric skateboards, surfboard and bicycles in 2017 accounted for 277 publications and reached 2.4 million people, including opinion formation and media coverage. The activities had already started at the beginning of the year, which also involved appropriately selected technological media and opinion leaders. In the course of the activities, numerous competitions were started and the challenge was to reach the appropriate target audience. The main goal was to position the product as a premium brand.