The information and content marketing campaign on electric skateboards, surfboards and bicycles had over 277 publications in 2017 and reached 2.4 million people, including opinion-forming and reach media. The activities started at the beginning of the year, also involving appropriately selected technological media and opinion leaders. During the activities, numerous competitions involving consumers and events were prepared, and the challenge was to reach the right target group. The main goal was to position the products as a premium class.