We cooperate with the best stakeholders. We handpick the opinion leaders, and during our cooperation we apply the previously established standards.
More than half of buyers are looking for information about products and services on social media. That is why instead of classic CRM (customer relationship management), in some situations it's worth it to bet on modern IRM, i.e. management of influencer relationships.
We select the opinion leaders very precisely, and during the cooperation we apply the previously established standards. We realize that the customer will trust the influencer more quickly than the brand.
Such a multi-level influencer marketing strategy is not only based on communication with consumers, but is reached by people who have a clear impact on their conversions. The opinion of influential people is important because it can influence customers' purchasing decisions in an effective way. Influencers can be celebrities, actors, bloggers or journalists. It is important that they have active and most-followed accounts on Facebook and Instagram.