Native advertising is an innovative tool used in the field of content marketing. At first glance, it is indistinguishable from an ordinary article in a newspaper or on the web portal. Mostly, it looks just like a guide. It is accepted and very willingly clicked by Internet users, and highly valued by advertisers. Such a sponsored article allows for practically invisible and natural description of a brand or product name. Native advertising ads are characterized by the fact that they blend into the editorial context of a website or press. Thus, they guarantee a balanced user experience, which increases user involvement and brand credibility.
There is nothing worse than intrusive advertising. Often, because of pop-up windows or advertising photos that cover half the page, we can not read the article till the end. As a result, the user ignores advertising content. and the brand is negatively perceived. Native advertising shows the content such that the product or service is advertised in a very subtle and non-invasive way.
A person who reads a given text, watches graphics or video focuses primarily on high-quality content, while the ad itself is its hidden aspect. Is their effectiveness big enough to convince potential customers? Definitely yes. Perfect native advertising gives us the impression that we are reading a good quality article that provides factual and interesting information.
We believe in boosting your business by using media relations. We enjoy good relations with journalists. We reach them by writing press releases and unique content that is compliant with the standards to which they are accustomed.