We know where to place the right product judiciously and are able to suggest the most natural context in which the product will appear. Product placement means placing it in the middle of a radio or television broadcast in such a way that it easily and clearly seduces the customer's subconscious and, above all, encourages it's use. This is not an obvious advertisement and because of this, it is currently one of the most commonly used marketing tools. This non-standard form of promotion consists of presenting a good, service or trademark in such a way as to form an integral part of production. What is the strength of such a message? Firstly - credibility. Secondly - showing the product in its most natural environment and thirdly - not easily recognizable form of advertising.